CHIP adopts Mercy brand image

Avon

By Rebecca Turman

Community Health Partners has a brand new identity.

The health care system held a public ceremony Tuesday adopting the “Mercy” brand.

“It’s meant to be reflective of the changes we’ve been going through in the last few years,” Mercy Marketing Director Kasha Frese said of the name/brand change.

Along with a new brand, Mercy will adopt the tagline, “Care you can believe in.”

“Mercy is a purposeful reflection of who we are and what we do,” Edwin Oley, president and CEO of Mercy indicated in a press release Tuesday. “It speaks to our role in the community. This simple, consistent and powerful expression of compassion unifies all of our services and facilities, and will make it easier for patients and our community to identify us.”

The Mercy name isn’t new to the health care system. Mercy Allen Hospital was founded in Oberlin in 1907, according to Sister Carol Anne Smith, HM, president of Mercy Board of Trustees.

A new website will also be launched to match the new brand, www.mercyonline.org.

Mercy remains committed to building a facility in the city of Avon, according to Frese.

In March 2010, Oley announced the health care system had purchased 33 acres along I-90 and SR 611 across the street from BJ’s Wholesale Club to build a 100,000-square-foot facility to feature physician offices, and ambulatory surgery and comprehensive imaging center.

“We are in talks with physicians about partnerships,” Frese said of the progress of the project.

Mercy hopes to break ground “sometime in the first quarter of 2011,” she added.

Contact Rebecca Turman at rturman@2presspapers.com

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